Sunday, January 27, 2013

Why Entrepreneurship??

This image says it all..... 

I have dreamed of owning my own business since I was a teenager, though I hadn't yet pinned down exactly what that business would be.  It's not a feeling I can quite explain, I just knew at an early age that I would not be working for someone else all of my life.  Not that there's anything wrong with working for someone all your life-it's just something I didn't picture myself doing.

In 2011 my family transferred from Florida to Ohio due to military orders and I found myself unemployed and discouraged. Even with a Master's degree and years of experience my prospect for employment was dim due to the local economy.  I decided to make the best of my situation by transforming my hobby of making skincare products into a business.  Sounds simple right-NOT! It has definitely a challenge having to wear so many hats, but they are all overshadowed by the passion I have for what I do. 

My children are what keep my dreams of entrepreneurship alive. It is so rewarding to be able to see my children off to school in the morning, be home to greet them in the afternoon, sit down and converse with them about their day and assist them with their homework. When both my husband and I were working full time, our children would be in school/daycare from 6:30 a.m. until 5:30 p.m.!  What little time we had together in the evening was spent running between the children's sporting events and  preparing to do it all over again the next day. I'm not sure how long we could keep that schedule up! 

There are days when things don't go exactly as I have planned and I just want to throw in the towel, but failure is not an option.  When I'm feeling discouraged or disappointed I glance at the picture of my kids on my vision board and I am reminded of the legacy that I ultimately want to leave for them.  I want them to know that diligence and dedication does pay and hopefully they can build on my success and pass that legacy on to their children. 

Eva Jenae Naturals may never become the next Johnson & Johnson and that's alright with me.  I will remain encouraged, optimistic and of course diligent.

 My babies...they make me sooooo proud!

Tuesday, January 8, 2013

Cheers to the New Year......

WHO'S EXCITED ABOUT 2013????? I am more than ecstatic about the possibilities ahead and plan to embrace all opportunities with open arms.

I've dived right into expanding my product line!  After months of reformulating and testing- four new products were introduced: Rosemary Mint Hair Dressing, Softening Body Polish, Mint Bath Oil and our Facial Kit. Stop by my store to view the entire product line at

Also, a great deal of my time has been put into researching social media and I must say it is overwhelming!  Facebook, google +, pinterest, twitter, instagram, tumblr, linked in, newsletters.....where does it end?  I realize how important social media is in any market and have personally seen how businesses can be positively impacted if they are able to use it effectively.  With that being said, the upcoming weeks and months will be spent trying to determine which platforms work best for Eva Jenae Naturals.....stay tuned!